I Owe You One

STUFF NO ONE TEACHES YOU ABOUT MONEY

This is where wit meets practical insights on all things money in a way that’s digestible and highly leverage-able. In other words, welcome to an unfiltered take on money, time, and personal clarity.

Scale, Sunrise, and the Problems Money Can’t Touch
Ethan Banas Ethan Banas

Scale, Sunrise, and the Problems Money Can’t Touch

Making more money doesn’t automatically create freedom. Many business owners have strong cash flow but still feel overextended, reactive, and stuck. This piece breaks down why scale, time, and money don’t behave the way most people expect.

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AI, Alcohol, and the Art of Letting Go
Ethan Banas Ethan Banas

AI, Alcohol, and the Art of Letting Go

Rising costs don’t always require higher prices. This piece explores how AI, environment, and intentional tradeoffs can increase leverage, protect attention, and create clarity.

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Renting Your Life + The Myth of Perfect Decisions
Ethan Banas Ethan Banas

Renting Your Life + The Myth of Perfect Decisions

Many people chase ownership, optimization, and certainty when what they actually want is freedom. This piece explores when renting makes more sense than owning, why deleting the wrong things matters more than optimizing them, and how to make decisions that hold up over time.

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The Game Is Rigged — And You Should Play Anyway
Ethan Banas Ethan Banas

The Game Is Rigged — And You Should Play Anyway

Earning more money doesn’t automatically create stability or peace. Many people confuse income with wealth and end up feeling reactive instead of grounded. This piece breaks down the difference—and why behavior matters more than numbers.

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